The Real Pepsi Challenge
In America’s long march toward racial equality, small acts of courage by men and women whose names we don’t recall have contributed mightily to our nation’s struggle to achieve its own ideals.
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Month: January 2007
How Pepsi opened door to diversity in the 1940s
WSJ Marketplace page The rivalry between Pepsi and Coke, which started in the 1940s, is legendary in business. Less known is that a more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African-Americans to gain access to professional jobs in major corporations. Walter …