Talks, interviews, panels for ‘The Real Pepsi Challenge’


Washington, D.C.
National Museum of African American History and Culture. “Represent: African Americans and the Advertising Industry.” Lectures, panel and film screening on the occasion of the 25th anniversary of the release of the film “Boomerang,” dir. by Reginal Hudlin. Capparell lecture on early African-American images in advertising.


Bari, Italy
World Marketing Congress, sponsored by the University of Bar and New York University. Capparell lecture on the case study of the World War II-era African-American sales team. Maurice Cox presenting on current practices.


The John Adams Institute. Hyphen-National Diversity Conference, sponsored by the Institute, led by Richard Shorto, with the Dutch Ministry of Foreign Affairs and the U.S. Embassy in The Hague. Capparell lecture on the case study of PepsiCo’s move to hire African-American sales executives in the 1940s and member of a panel on why diversity is good for business.



  • Launch of “The Real Pepsi Challenge,” hosted by WSJ Books and Free Press, at the Michelangelo Hotel. Guest speakers were Richard Zannino, CEO of Dow Jones; Martha Levin, publisher of Free Press; Peggy Moore, senior vice president, worldwide human resources, PepsiCo. Author Stephanie Capparell led a panel that included the six surviving members of original all-black sales division at Pepsi-Cola Compay: Edward F. Boyd, Jean F. Emmons, Julian C. Nicholas, William R. Simms, Charles E. Wilson, and Allen L. McKellar. 
  • BBDO offices. Lunchtime talk and book-signing with PepsiCo’s diversity chief, Maurice Cox, for inauguration of in-house talk series, “Open for Lunch.”
  • Book-signing at Barnes & Noble store on Fifth Avenue and 46th Street.

Los Angeles 

  • Twentieth Century Fox Studio and The Wall Street Journal host a breakfast roundtable with Capparell and Boyd. 
  • Executive Diversity Career Fair. Launched by The Wall Street Journal for the West Coast. Panel discussion with moderator Mike Hankinson, of, with Capparell and Boyd.

San Francisco

  • Panel discussion with host, author Dr. Price Cobbs, with Capparell and Boyd. Sponsored by the African-American Historical & Cultural Center, the city Civil Service Commission (where Boyd did pioneer work), the Smart Set (black professional women’s club), PepsiCo, and friends of Boyd. 
  • City Hall Rotunda where Mayor Newcomb recognizes Boyd’s pioneer work in local government in a speech launching Black History Month in the city.

TV Interviews

  • PBS-TV’s “The Tavis Smiley Show” with author Stephanie Capparell and Edward Boyd, leader of Pepsi-Cola’s all-black sales division, 1947-1951.
  • NBC-TV’s “Positively Black” hosted by David Ushery, with Capparell and Edward Boyd.
  • CBS-TV’s Weekend News, segment by Michelle Miller and Alturo Rhymes, featuring Edward Boyd.

Radio Interviews

  • NPR’s “Marketplace” host Kai Ryssdal interviews Capparell.
  • NPR’s “News and Notes” host Chideya interviews Capparell and Boyd.
  • “The Leonard Lopate Show,” with Stephanie Capparell, Edward Boyd and Jean Emmons.
  • Hour-long segment for WHCR-FM (The Voice of Harlem), New York, with Leroy Baylor, Charlie Wilson and Cinque Brath interviewing Capparell.
  • Hour-long segment for American Urban Radio (the only African-American owned network radio company in th U.S.) with Bev Smith.
  • “The Jim Scott Show,” WLW-AM in Cincinnati, with Capparell.
  • BizRadio in Houston/Dallas with host Brent Clanton and Capparell.
  • KYMO “Morning Show,” Missouri, with Dr. Jean Emmons.
  • WIP-AM, Philadelphia, host Peter Solomon with Capparell and Julian Nicholas, original Pepsi team member.
  • WIOJ-AM in Jacksonville, Fla.; host Ed Banker interviews Capparell.
  • WCBQ-AM in Raleigh, NC; host Dr. Alvin Jones interviews Capparell.
  • WSJ Radio’s “This Morning” host Gordon Deal interviews Capparell.
  • KCMN, Colorado Springs; Tron Simpson interviews Dr. Jean Emmons, original Pepsi team member.
  • NPR’s WVXU-AM, Cincinnati; host Chris DeSimio interviews Emmons.
  • National Accent Radio; “The Right Balance” host Greg Allen interviews Emmons.
  • Voice of America Radio, international, host Erin Brummett Klein interviews Emmons.
  • WHAM-AM, Rochester; hosts Chet and Beth interview Emmons.
    KNST in Tucson, Ariz, with Jim Parisi interviewing Emmons.
  • WHO-AM, Des Moines; host Jan Mickelson interviews Capparell.
    WDWS-Am, Champaign, Ill.; host Gary O’Brien interviews Capparell.
  • WNTN-AM, Boston, “Frugal Yankee” hosts Louise Sacco and Garen Daly interview Capparell.
  • KYW-AM, Philadelphia; host Don Lancer interviews Capparell.
  • WGTD-FM, Milwaukee’ host Greg Berg interviews Capparell.
  • KVON-AM, San Francisco, “Morning Edition” host Jeff Schectman interviews Capparell.

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